What we find is that, as in Nature, there is an ever shifting balance to maintain - and that requires ecological thinking. A constant reassessment of what 'sustainability' means today. There is no such thing as 'best'. Only 'best for now'. Below is our best-for-now - but behind the scenes, we're always working on our best-for-tomorrow.
We're the first company in the world to make Nature a director, precisely because we want to make the best informed, most responsible decisions we can. Developed in partnership with Lawyers for Nature and Earth Law Center, we believe this signals a new way of doing business. It's about changing the way we think about Nature - no longer treating it as a resource but as central to our decision making process. While we might be the first to do this, we don't want to be the last. Sound like something you'd like to know more about?
Our 400ml bottles have been recycled and recyclable since 1999. It's why they've always had that funny grey tinge. Because if we're going to use plastics (and unfortunately we do still need to), then we want to ensure that as much of that plastic as possible is already in existence. One day, we hope we'll find a way to ditch it for good. But until that day, it's about tackling the problem in a number of smaller ways.
Between our plastics policy, refill availability and closed loop scheme, we like to think we’re passing on as little of the plastics problem to our customers as possible. But the gold standard in not passing on the problem is zero waste. That’s right. Products with absolutely zero plastic footprint. And our shampoo bars and conditioner bars do just that. Zero plastic. Zero sulphates. And zero compromises on great hair days. It’s why you might sometimes hear us refer to them as our moon-on-a-stick-haircare-bars. (Because when the planet’s on the line, only the moon on a stick will do).
We've been making our products in big 5 litre bottles for decades - but it's only recently that people have really started buying them from us. And we're so glad they do because the maths is pretty simple: the bigger the bottle, the bigger the difference it makes. Our 5 litre bottles hold the equivalent of 12.5 smaller ones. And our whopping 20 litre bottles hold the equivalent of 50 smaller ones. Yes, the bigger bottles use thicker plastic - but they still use substantially less plastic that the combined volume of the smaller bottles. So whether you refill at home or refill at one of our many refill stores, refill really does mean less landfill.
Between our plastics policy and refill availability, we like to think we're passing on as little of the plastics problem to our customers as possible. But the gold standard in not passing on the problem is zero waste. That's right. Products with absolutely zero plastic footprint. And our shampoo bards and conditioner bars do just that. Zero plastic. Zero sulphates. And zero compromise on great hair days. It's why you might sometimes hear us refer to them as our moon-on-a-stick-haircare-bars. (Because when the planet's on the line, only the moon on a stick will do).
You'll notice our ingredient lists are short. And there's a good reason for that: the less we need to complicate the process, the less of an impact we make. Just as in nature, we aim to be as effective and as efficient as possible.
All of our products are made in our UK home, just outside of Manchester. It means a great deal to us to keep manufacturing on our home soil - and continuing to employ many of the same people who've worked with us for so long that they're probably as surprised as anyone that we'd ever become the UK's largest manufacturer of natural products.
If it wasn't for Rivka's independent thinking, way back in 1974, we'd never even be here. Such was her belief that natural, cruelty free, ethical products should be affordable to all that she pawned her jewellery to start Faith In Nature. That independence still runs strong in our DNA - and being an independent company means that we're only answerable to you, the planet, and ourselves. It means we're free to make the difficult decisions. Free to swim against the ride. Free to do what we believe will create the best ethical, sustainable, natural products we possibly can.